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When it comes to luxury SUVs, Lincoln stands out with its sophisticated design, innovative technology, and powerful performance. Let's delve into Lincoln's top SUVs' unique features and attributes: the Lincoln Navigator, Lincoln Aviator, Lincoln Nautilus, and Lincoln Corsair. Whether you're driving around Midland, TX, or embarking on a road trip, these vehicles offer a blend of elegance and functionality that meets the needs of discerning drivers. Lincoln Navigator: The Ultimate Full-Size Luxury SUV The Lincoln Navigator is the epitome of luxury and space. Its bold exterior is matched by an interior with premium materials, meticulous craftsmanship, and a serene driving experience. The Navigator's Perfect Position Seats with Active Motion® provide unparalleled comfort, making long drives through Midland effortlessly enjoyable. Equipped with the latest SYNC® 4 system, the Navigator keeps you easily connected, featuring a 13.2-inch LCD touchscreen and enhanced voice recognition. Under the hood, the Navigator boasts a powerful 3.5L twin-turbocharged V6 engine, delivering an impressive 450 horsepower. The advanced Adaptive Suspension with Road Preview ensures a smooth ride, adjusting to changing road conditions in real time. The available Revel® Ultima Audio System delivers an immersive sound experience, perfect for enjoying your favorite music on the go. Lincoln Aviator: The Midsize Marvel The Lincoln Aviator perfectly blends performance and luxury in a midsize SUV. A spacious and luxurious interior complements its sleek, aerodynamic design. The available panoramic Vista Roof® allows for an open and airy cabin environment, enhancing every journey. Packed with advanced technology, the Aviator includes the Phone As A Key feature, letting you use your smartphone to unlock, start, and drive your vehicle. Powered by a 3.0L V6 Twin-Turbocharged engine, the Aviator delivers a robust 400 horsepower. For those seeking even more power, the Aviator Grand Touring model combines a twin-turbocharged engine with advanced electrified technology, providing a combined 494 horsepower. The Lincoln Co-Pilot360™ Plus package offers a suite of driver-assist technologies, ensuring a safe and confident drive. Lincoln Nautilus: The Refined Midsize SUV The Lincoln Nautilus offers a sophisticated design with a spacious, luxurious interior with high-quality materials and meticulous craftsmanship. The cabin is designed for comfort and convenience, with available Ultra Comfort seats and a hands-free liftgate. The Nautilus also comes equipped with the SYNC® 4 system, featuring a 13.2-inch touchscreen, seamless smartphone integration, and voice-activated navigation. Under the hood, the Nautilus offers two engine options: a standard 2.0L turbocharged I-4 engine delivering 250 horsepower and an available 2.7L V6 twin-turbocharged engine producing 335 horsepower. The smooth and responsive handling, combined with advanced safety features from the Lincoln Co-Pilot360™ suite, makes the Nautilus an excellent choice for those seeking both performance and luxury. Lincoln Corsair: Compact Luxury Redefined The Lincoln Corsair offers a compact yet luxurious experience. Its elegant design features signature Lincoln elements, such as the distinctive grille and sleek lines. Inside, the Corsair provides a quiet sanctuary with plush seating and premium materials. The Corsair is equipped with Lincoln's latest technology, including the intuitive SYNC® 3 system with an 8-inch touchscreen and the Lincoln Co-Pilot360™ suite of safety features, ensuring peace of mind on the road. With a choice of two turbocharged engines, the Corsair delivers both power and efficiency. The 2.0L I-4 engine offers a smooth and responsive drive, while the available 2.3L I-4 engine provides even more power for those who crave a spirited performance. The Corsair's agile handling and compact size make it ideal for navigating both city streets and scenic routes around Midland. Conclusion: Finding Your Perfect Lincoln SUV Whether you're drawn to the full-size grandeur of the Lincoln Navigator, the midsize elegance of the Lincoln Aviator, the refined luxury of the Lincoln Nautilus, or the compact sophistication of the Lincoln Corsair, each model offers a unique blend of style, technology, and performance. Visit Rogers Lincoln in Midland, TX, to experience these exceptional SUVs firsthand and discover the perfect vehicle for your lifestyle. Drive with confidence and luxury in a Lincoln SUV, and enjoy every journey through Midland and beyond.

Summer is upon us, and Midland, TX, is buzzing with exciting events and activities for all ages. Whether you're a long-time resident or just visiting, there's something for everyone to enjoy. Here’s a list of some of the must-attend summer events in and around Midland: 1. Summer Mummers at Yucca Theatre The Summer Mummers have been a cherished tradition in Midland since 1949. Held at the historic Yucca Theatre, this lively melodrama and olio show promises a night of laughs, boos, and hisses. Running from June to September, this event is perfect for a fun-filled evening with family and friends. 2. Tall City Blues Fest Music lovers, mark your calendars for the Tall City Blues Fest, West Texas' largest blues music festival. Held annually in late July, this event features top-notch blues musicians, local food vendors, and a fantastic atmosphere. It's a great way to spend a summer weekend immersed in soulful tunes. 3. Midland County Fair The Midland County Fair is a beloved annual event that takes place in late August. From thrilling rides and delicious fair food to livestock shows and live entertainment, the fair offers endless fun for visitors of all ages. Don’t miss out on the rodeo events and the chance to experience a slice of classic Texas culture. Midland County Fair Aug. 25, 2017, at Horseshoe Arena. James Durbin/Reporter-Telegram 4. Star Parties at the Blakemore Planetarium For a more relaxed and educational outing, head over to the Blakemore Planetarium at the Museum of the Southwest for their Star Parties. These events, held on select Friday nights throughout the summer, allow you to gaze at the stars through high-powered telescopes and learn about the wonders of the night sky from expert astronomers. 5. Midland RockHounds Games at Momentum Bank Ballpark Catch a Midland RockHounds game at the Momentum Bank Ballpark. The RockHounds, Midland's minor league baseball team, offers an affordable and entertaining outing for the whole family. Enjoy the thrill of the game, special promotions, and fireworks nights throughout the summer season. 6. Summer Sunday Lawn Concerts Every Sunday evening in June and July, the Museum of the Southwest hosts free concerts on their front lawn. These Summer Sunday Lawn Concerts feature a variety of musical genres, from jazz and country to rock and classical. Pack a picnic, bring a blanket, and enjoy a relaxing evening of music under the West Texas sky. Enjoy Summer Events in Style with a New Lincoln from Rogers Lincoln As you explore all the fantastic summer events Midland has to offer, why not do it in style? A new Lincoln from Rogers Lincoln ensures you travel in comfort and luxury. With advanced technology, superior performance, and elegant design, a Lincoln vehicle is perfect for making the most of your summer adventures. Visit us at Rogers Lincoln in Midland, TX, to test drive the latest models and find the perfect vehicle for your needs. Our friendly team is here to help you every step of the way. Make this summer unforgettable with a new Lincoln. We look forward to seeing you soon!

In an exciting leap forward for in-cabin luxury, the all-new 2024 Lincoln Nautilus introduces Lincoln's expanded Digital Scent collection, designed to create an unparalleled sensory experience for drivers and passengers alike. This innovative feature underscores Lincoln's commitment to personalization and wellness, allowing Rogers Lincoln customers in Midland, TX, to customize their journeys with specially curated fragrances. A Scent for Every Journey The Digital Scent collection offers seven unique fragrances, each developed by expert perfumiers in collaboration with Lincoln designers, ensuring a range of options to suit any mood or preference. Initial offerings include Mystic Forest, Ozonic Azure, and Violet Cashmere, with newcomers like Cloud Balsam and Twilight Embers enriching the selection. Whether you're navigating the bustling streets of Midland or taking a scenic drive to nearby Odessa or Big Spring, these scents add a layer of tranquility and sophistication to your journey. 2024 Lincoln Nautilus preproduction model shown. Available early 2024. Pre-Production screens shown are simulated and subject to change. Personalized Aromatherapy on the Go Lincoln recognizes the powerful impact of scent on mood, memory, and overall well-being. The Digital Scent feature, controlled via the vehicle's center stack touchscreen, allows drivers to select their preferred fragrance and adjust the intensity, ensuring a personalized in-vehicle sanctuary. With options ranging from the earthy notes of Mystic Forest to the refreshing blend of Serene Seashore, drivers can tailor their environment to enhance relaxation and rejuvenation during every drive. Designed with You in Mind The integration of Digital Scent with the Lincoln Digital Experience platform ensures a seamless, customizable driving experience. Drivers can create profiles for scent dispersion, making it easy to switch between preferences for different occasions—whether you're picking up clients from Midland International Air & Space Port or enjoying a weekend getaway. The separate diffusion system from the center console, independent of the heating and cooling systems, offers flexibility to enjoy these fragrances without altering the cabin's temperature. Embrace the Future of Driving with Rogers Lincoln At Rogers Lincoln in Midland, TX, we're thrilled to offer the innovative 2024 Lincoln Nautilus, complete with the groundbreaking Digital Scent feature. This addition to Lincoln's suite of luxury amenities highlights our commitment to providing a driving experience that caters to every sense. As we continue to serve the communities of Midland, Odessa, Big Spring, and beyond, we invite you to discover how Lincoln's advanced features, including Digital Scents, can transform your daily drives into journeys of relaxation and luxury. Our motto, "always the right choice," embodies our dedication to exceptional customer service and our passion for delivering vehicles that exceed expectations. Visit us to explore our selection of new and used Lincolns and experience firsthand the difference that Lincoln's Digital Scents can make in your driving experience.

Imagine cruising along Loop 250, effortlessly gliding past the iconic Wagner Noël Performing Arts Center, all while experiencing the pinnacle of automotive innovation and luxury. This isn't just a daydream for Lincoln drivers in Midland, Texas—it's a reality, thanks to Lincoln BlueCruise hands-free highway driving technology. At Rogers Lincoln, we're excited to introduce this revolutionary feature to our customers, offering a blend of safety, comfort, and technology that sets new standards in the automotive industry. Lincoln BlueCruise: A New Era of Driving Lincoln BlueCruise is more than just an advanced driver-assistance system; it's your reliable companion on the highways around Midland, TX, and beyond. Designed with precision and the luxury experience in mind, BlueCruise enables hands-free driving on over 130,000 miles of pre-mapped highways across North America. This means you can enjoy the scenic beauty of West Texas, from the vast open plains to the bustling streets of Midland and Odessa, without the need to keep your hands on the wheel at all times. Where Luxury Meets Technology BlueCruise utilizes a sophisticated combination of radar, cameras, and software to monitor road conditions, traffic patterns, and even your attention to the road. Whether you're navigating the busy stretch of I-20 or taking a leisurely drive towards Big Spring, TX, BlueCruise offers peace of mind by keeping you safely in your lane and maintaining a preset distance from the vehicle ahead. It's like having an attentive co-pilot, ensuring your journey is not only luxurious but also safer. Perfect for Midland's Roads and Beyond Midland's unique mix of urban and rural landscapes makes it the perfect place to experience the benefits of Lincoln BlueCruise. Whether you're dropping the kids off at school, heading to a grocery store like H-E-B for your weekly shopping, or exploring the vibrant downtown area, BlueCruise adds a layer of convenience and safety to every trip. It's especially handy on long stretches of highway where the landscape opens up, and the roads invite you to relax and enjoy the ride. Rogers Lincoln: Your Gateway to Innovation At Rogers Lincoln, located in the heart of Midland, TX, we're proud to offer a wide selection of new and used Lincoln vehicles equipped with BlueCruise technology. Our commitment to excellence goes beyond just sales; we strive to provide an ownership experience that reflects the luxury and innovation of Lincoln itself. Whether you're in Midland, Odessa, TX, Big Spring, TX, or any of the surrounding communities, we invite you to visit us and discover how Lincoln BlueCruise can transform your driving experience. We understand that buying a car is about more than just the vehicle—it's about trust, service, and a commitment to excellence. That's why our motto is “Trust Rogers Lincoln." We're here to guide you through every step of the car-buying process, ensuring you find the perfect Lincoln to suit your lifestyle and needs. Experience the future of driving with Lincoln BlueCruise at Rogers Lincoln. Let us show you why our customers trust us to deliver not just a car, but a promise of unparalleled luxury, safety, and innovation. Visit us today and take the first step towards redefining your driving experience in Midland, TX, and beyond.

Odessa, TX, a vibrant city just a short drive from Midland, offers an array of performing arts venues that promise enriching cultural experiences. For Rogers Lincoln customers, the journey to these destinations in a luxurious Lincoln adds an extra layer of enjoyment to the arts scene. Whether you're navigating the streets of Midland in a sleek Lincoln Continental or exploring the broader horizons towards Odessa in a spacious Lincoln Nautilus, the drive itself becomes part of the experience. Let's explore some of Odessa's most notable performing arts venues, all easily accessible in the comfort and elegance of a Lincoln. The Ector Theatre: A Revitalized Classic The Ector Theatre, located in the heart of Odessa, is a beautifully restored venue that brings a mix of live performances and classic movies to the community. Since its revival, the Ector Theatre has become a cornerstone of Odessa's cultural life, offering a diverse lineup of events in a setting that blends historic charm with modern amenities. Driving to the Ector Theatre in a Lincoln Aviator, with its advanced navigation system, ensures a smooth and serene journey through the bustling streets of Odessa. Globe of the Great Southwest: Shakespeare and More At Odessa College, the Globe of the Great Southwest is an architectural and cultural gem inspired by Shakespeare's famous Globe Theatre in London. This unique venue hosts a variety of performances, from Shakespearean plays to modern productions, providing a rich theatrical experience. The intimate setting and engaging acoustics make it a must-visit for theatre enthusiasts. Arriving in a Lincoln Navigator, known for its quiet cabin and smooth ride, complements the refined atmosphere of an evening at the Globe. The Permian Playhouse: Community-Driven Performances Basin Theatre Works’ Permian Playhouse, a relatively new addition to Odessa's cultural landscape, showcases the talent of local performers in productions that range from musicals to classic plays. This community-focused venue aims to enrich Odessa's arts scene by providing a platform for local talent and offering educational programs in the performing arts. The journey to Basin Theatre Works in a Lincoln Corsair, with its spacious interior and cutting-edge entertainment system, sets the stage for an inspiring night of community theatre. Experience Odessa's Performing Arts in Lincoln Luxury Odessa's performing arts venues offer something for everyone, from classic theatre enthusiasts to those seeking contemporary performances. The drive from Midland to Odessa, whether on I-20 or the scenic Loop 338, is part of the adventure when you're behind the wheel of a Lincoln. With advanced safety features, luxurious interiors, and effortless performance, a Lincoln from Rogers Lincoln ensures that your cultural outings are as enjoyable as the destinations themselves. Trust Rogers Lincoln for Your Next Journey At Rogers Lincoln, we're proud to serve Midland, TX, and the surrounding communities, including Odessa and Big Spring, with a select lineup of new and pre-owned Lincoln vehicles. Our commitment to excellence is evident in every interaction, and we strive to make every journey memorable, whether you're headed to a local landmark or exploring the rich cultural tapestry of West Texas. With our motto, "Trust Rogers Lincoln," we invite you to experience the unmatched quality and service that define our dealership. Discover the perfect Lincoln for your next cultural excursion and elevate your driving experience with Rogers Lincoln.

In the heart of West Texas lies a remarkable and unexpected treasure - the Permian Basin Stonehenge. Situated at the University of Texas of the Permian Basin in Odessa, this near-full-size replica of the iconic Stonehenge is a testament to human ingenuity and a must-visit local landmark. Just as this Stonehenge stands as a symbol of timelessness and creativity, so too do the luxury vehicles at Rogers Lincoln in Midland embody innovation and elegance. A Stonehenge in West Texas Built in 2004, the Permian Basin Stonehenge is not just a mere replica; it’s an artistic and architectural feat. Constructed with limestone slabs towering up to 19 feet and weighing up to 20 tons each, this structure mirrors the awe-inspiring presence of its ancient counterpart in England. Unlike the original that took 2,000 years to complete, this marvel was erected in a mere six weeks, symbolizing the rapid growth and dynamic spirit of the Permian Basin. A Drive Through History Imagine cruising in a Lincoln Navigator or Aviator from Rogers Lincoln, down Preston Smith Road, where modern luxury meets ancient history. The Navigator’s spacious interior and commanding presence make it an ideal companion for a family outing to this historical site, while the Aviator’s sleek design and agile handling offer a smooth and stylish ride for a weekend adventure. The Stonehenge at UTPB isn’t just a tourist attraction; it represents the region's commitment to cultural and educational growth. The Lincoln Experience: A Journey in Comfort and Style Visiting the Stonehenge replica in a Lincoln from Rogers Lincoln ensures that your journey is as memorable as the destination. Whether it’s the serene comfort of the Lincoln Corsair or the sophisticated ambiance of the Lincoln Nautilus, each drive promises an experience of unparalleled luxury, echoing the grandeur of the Permian Basin Stonehenge. Rogers Lincoln: Your Gateway to Luxury and Exploration At Rogers Lincoln, we are proud to offer a range of new and pre-owned Lincoln vehicles, each crafted to elevate your driving experience in Midland, Odessa, and beyond. Our commitment to excellence is reflected in our motto, “Trust Rogers Lincoln,” and is evident in every vehicle we present and every customer interaction we have. We invite you to visit Rogers Lincoln and discover the perfect Lincoln for your adventures. Whether it's exploring local wonders like the Permian Basin Stonehenge or cruising the vibrant streets of Midland and Odessa, do it in the luxury and comfort of a Lincoln.

Winter in the Midland-Odessa area brings its own charm, offering serene landscapes and cozy destinations perfect for a seasonal getaway. Exploring these winter wonders becomes an experience in itself when you're behind the wheel of a luxurious Lincoln from Rogers Lincoln. Winter Wonderland at I-20 Wildlife Preserve Located conveniently off I-20, this wildlife haven transforms into a serene winter escape. Traverse the frost-kissed trails in your Lincoln Navigator, offering a comfortable and heated interior that contrasts beautifully with the chilly outdoors. The spacious cargo area is perfect for all your winter gear, from binoculars for bird watching to blankets for an afternoon picnic. Skiing Adventure at the Parks Legado Town Center Although Midland may not be known for traditional winter sports, the Parks Legado Town Center offers seasonal events that bring a taste of winter fun. Imagine driving your Lincoln Aviator, equipped with all-wheel drive, to an evening of fun and local crafts. It's the ideal combination of luxury and adventure, as you navigate through the festive decorations and seasonal activities in style. Star-Gazing at Big Spring State Park A short drive to Big Spring State Park in a luxurious Lincoln is the perfect way to spend a clear winter night. The Lincoln's panoramic sunroof, available in models like the Lincoln Nautilus, offers a splendid view of the starlit sky. Pack a telescope in the spacious trunk and enjoy a tranquil evening of stargazing. Rogers Lincoln: Your Gateway to Winter Luxury At Rogers Lincoln, we understand the allure of a winter escape. That's why we offer a range of new and pre-owned Lincoln vehicles, each promising unparalleled luxury and comfort. Whether you're planning a winter adventure or a cozy retreat in the Midland-Odessa area, our Lincoln models are equipped to take you there in style and sophistication. Our commitment to excellence extends beyond the sale, with a motto that resonates with every interaction: “Trust Rogers Lincoln.” We invite you to visit us and discover the perfect Lincoln for your winter journeys, whether you're exploring local landmarks or venturing out on scenic drives. Trust Rogers Lincoln for an unmatched automotive experience in Midland, Odessa, and beyond.

Discovering the allure of a Lincoln luxury SUV has never been more attainable in Midland and Odessa than through the Certified Pre-Owned (CPO) program at Rogers Lincoln. For those with discerning taste but a keen eye for value, the Lincoln Certified Pre-Owned vehicles offer an unmatched combination of luxury and assurance. Why Choose a Lincoln Certified Pre-Owned Vehicle? Selecting a Lincoln CPO means indulging in uncompromised luxury and meticulous craftsmanship. Before any Lincoln joins the CPO program, it must pass a rigorous 200-point inspection. Only then can it bear the title of Certified Pre-Owned Lincoln, assuring it meets our high standards, not just any standards. Unwavering Peace of Mind With each CPO Lincoln comes comprehensive limited warranty coverage, protecting more than 1,000 components. Whether cruising down Loop 250 or heading out to Hogan Park for a weekend getaway, you can drive confidently knowing your investment is safeguarded. Verified Quality History At Rogers Lincoln, we understand the importance of transparency and confidence when purchasing a pre-owned vehicle. That's why every CPO Lincoln comes with a detailed vehicle history report, highlighting any significant past events, from salvage to service history, ensuring your new journey starts on a trustworthy note. Around-the-Clock Assistance The roads of Midland and the scenic routes to Odessa are yours to explore with the reassurance of 24-hour roadside assistance. Day or night, Rogers Lincoln ensures that help is always a phone call away, so your adventures never miss a beat. Exclusive Rewards Becoming a Lincoln CPO owner unlocks access to Lincoln Access Rewards. Earn points for each service visit and redeem them for future service needs or exclusive experiences that amplify the luxury of Lincoln ownership. Unparalleled Service and Care As a Rogers Lincoln customer, expect nothing less than exceptional service that parallels the Lincoln brand. Enjoy a complimentary car wash after each service, the convenience of pickup and delivery, and the use of a courtesy loaner vehicle. Your Lincoln, Awaiting at Rogers Lincoln Venturing through the bustling streets of Midland, gliding past the Petroleum Museum, or arriving in style at Midland Country Club, your Lincoln CPO is your ticket to elevated experiences. Visit Rogers Lincoln, where our inventory is meticulously curated, and while every effort is made to ensure accuracy, we invite you to confirm vehicle specifics and availability. At Rogers Lincoln, we're not just selling cars; we're building relationships. Serving Midland, Odessa, Big Spring, and beyond, we uphold the promise embodied in our motto: "Trust Rogers Lincoln." Let us guide you to the Lincoln luxury SUV that doesn't just meet your expectations—it surpasses them.

As the holiday season approaches, Midland and Odessa come alive with the spirit of joy, celebration, and community togetherness. As you plan your festive outings, consider driving in style and comfort with a new Lincoln luxury SUV from Rogers Lincoln. Whether it's to a grand parade or an elegant ballet performance, arrive in an SUV that matches the grandeur of the occasion. Here’s a glimpse of what awaits you in our cities this holiday season. Midland Santa Holiday Parade: A Glittering Tradition Scheduled for November 18, 2023, the Midland Santa Holiday Parade promises another year of vibrant floats, merry music, and community bonding. With this year’s theme, "Star of Wonder," expect a dazzling display that would make driving down Wall Street and A Street a festive experience in itself. Starting back in 1985, this parade has become a staple for many Midland families. Besides the spectacle, this parade also stands for a noble cause, supporting The Salvation Army's local Toys for Kids program. So as you enjoy the festive floats, take a moment to appreciate the community spirit that drives this event. And if you're attending, why not make an entrance with the sleek Lincoln Corsair or the spacious Lincoln Navigator? Christmas in the Dunes: A Two-Day Festive Extravaganza Set in the picturesque backdrop of the Ward County Event Center on East Monahans Parkway, " Christmas in the Dunes " is a two-day event starting December 1, 2023. Imagine driving your Lincoln Aviator through Monahans, turning heads as you head to the Lighted Christmas Parade. The festivities don't stop with the parade; enjoy the Tree Lighting Ceremony and various activities until 11 pm. On December 2, dive into a plethora of events, from ice skating to walking through a Bethlehem living nativity. Drive your Lincoln over to experience live performances, delightful children’s activities, and more, culminating in a memorable hayride with the Grinch. Midland Festival Ballet Presents: The Nutcracker For a touch of classical elegance, the Midland Festival Ballet offers its 30th Anniversary production of The Nutcracker on December 9 and 10 at the Wagner Noël Performing Arts Center. Immerse yourself in a world of magical realms, captivating music, and mesmerizing ballet sequences. Before the curtain rises, picture a smooth drive on Loop 250 in your Lincoln Nautilus, setting the tone for an enchanting evening. Your Lincoln Journey Begins with Rogers As the festive events beckon, ensure your journey is as memorable as the destination. At Rogers Lincoln, we offer the newest fleet of Lincoln luxury SUVs, ensuring every drive around Midland, Odessa, and even Big Spring is filled with elegance and comfort. Remember, our commitment to you goes beyond selling cars; we aim to deliver an experience, a statement of luxury, and above all, reliability. With the year drawing to a close, there's no better time to explore our range of new and used Lincoln vehicles. And always, "Trust Rogers Lincoln." May your holidays be filled with joy, and may your drives be luxurious!

The Lincoln Town Car: A Glimpse into the Golden Years of Luxury The Lincoln Town Car is more than just a vehicle; it is an emblem of American class and luxury, paraded through the decades as the limousine of choice from the red carpets of Hollywood to the scenic streets of Midland. Every significant event - weddings, proms, funerals – if it demanded opulence, the Lincoln Town Car was the go-to. From Continental Beginnings: 1981 - 1989 An evolution from the iconic Lincoln Continental, the Town Car stood out as its flagship in 1981. Cruising down Midland’s Wall Street or turning heads at the Wagner Noël Performing Arts Center, the Town Car's legacy began with features like the six-way power seats and the first-ever CD player in a Ford vehicle by 1985. A New Era of Elegance: 1990 - 1997 1990 was not just another year for the Town Car; it was a revolution. This year marked a significant redesign and soon, the Lincoln Town Car clinched the title of Motor Trend's Car of the Year. Imagine this classic gliding effortlessly down Loop 250 or making a grand entrance at Grande Communications Stadium – a sight to behold! Graceful Evolution: 1998 - 2011 With the dawn of 1998, the Town Car evolved once again, revealing a more curvaceous design, capturing the admiration of many as they ventured to the likes of McKinney Park in Odessa or the bustling Midland Park Mall. Released alongside the pioneer Lincoln Navigator ® SUV, it signaled Lincoln’s forward-thinking vision while holding onto its roots. Nods to the Classics: A Journey Through Time The Original - 1959 Lincoln Continental Mark IV: A journey to the Petroleum Museum in Midland is a throwback to the past, much like the 1959 Lincoln Continental Mark IV. As the precursor to the Town Car series, it was a beacon of design and power, a true icon of its time. The Quintessence - 1990 Lincoln Town Car: As you travel down John Ben Shepperd Parkway in Odessa, the 1990 model echoes the spirit of the modern classic, a blend of innovation and timeless luxury. The Pinnacle - 2011 Lincoln Town Car: Perhaps a visit to the Yucca Theatre in Midland is in order. The 2011 model stands as the culmination of the Town Car series, a testament to decades of luxury and comfort. Rogers Lincoln: Trust in Tradition, Drive in Style At Rogers Lincoln, our adoration for the classics is unwavering, and the Lincoln Town Car epitomizes this sentiment. As we reminisce about this legendary sedan, we also proudly present Midland with a fresh lineup of new Lincoln luxury SUVs, ensuring the legacy continues. For those in Midland, TX, and neighboring communities such as Odessa, TX and Big Spring, TX, we are more than just a dealership. We're a tradition, a trusted companion in your journey through the tapestry of Lincoln’s rich heritage and the promise of its future. So, whether you're in search of a new luxury Lincoln SUV or a quality used car, remember one thing: Trust Rogers Lincoln.

As the golden hues of autumn drape the city and cooler temperatures prevail, the excitement at Rogers Lincoln is palpable. What better way to cruise through Midland-Odessa's scenic roads than in the plush comfort of a new Lincoln? To get you into the festive spirit, we've rounded up a couple of must-visit fall and Halloween events to explore in your Lincoln. Cruise for a Cause: Showcasing Midland's Automotive Excellence When: Sat, Oct 28, 2023, 10:00 am - 4:00 pm Where: Midland County Horseshoe Pavilion Spectrum of Solutions is back with its 3rd annual Cruise for a Cause Car Show at the Midland County Horseshoe Arena. Whether you're navigating your Lincoln through the heart of Midland or taking I-20 to reach the event, you're in for an automotive treat. Witness a spectacular array of vehicles vying for top honors in various categories – from bikes to rat rods and special interest vehicles. But there's more than just metal marvels. Families can immerse themselves in a range of activities – from a lively kids' zone to trunk or treating and a thrilling Halloween costume contest. Don’t miss the feast of delicious food stalls to fuel your day. Remember, this isn’t just a day of fun. Your participation supports individuals with intellectual and developmental disabilities, reinforcing Midland's tight-knit community spirit. Savor Local Delights at the Midland Downtown Farmers Market Location: Museum of the Southwest Lawn, 1705 West Missouri Avenue Timings: Every Saturday, 8:00 am - 12:00 pm As you drive down the iconic Wadley Avenue, take a turn onto Garfield Street, leading to the Museum of the Southwest. Here, the longest-running farmers market in the Permian Basin welcomes you with open arms. Throughout October, the market is steeped in festive fall and Halloween themes. On these crisp autumn mornings, navigate your Lincoln to the lush lawns of the Museum of the Southwest. Browse through stalls offering local produce, artisanal products, and delightful baked goods. The welcoming ambiance is elevated with dogs happily trotting around, making it an event for the entire family. Rounding Off Your Fall Adventures with Rogers Lincoln Autumn in Midland-Odessa becomes more enchanting when explored from the luxurious confines of a new Lincoln. Rogers Lincoln is proud to be the beacon of new Lincoln and used car sales for Midland, TX, and the neighboring communities of Odessa, Big Spring, and beyond. No matter where your autumn adventures take you, remember that Rogers Lincoln is always the right choice. Enjoy the season!

Embrace Autumn Adventures in Luxury and Style Autumn in Midland, Texas, is a vibrant celebration of community spirit, filled with fun events and outdoor festivities. It's the perfect time to hop in your new or pre-owned Lincoln from Rogers Lincoln and explore these local gems in the comfort and style you deserve. Here are three standout events we're excited about this fall. Permian Basin Fair & Expo: A Celebration of Western Tradition and Community Spirit Mark your calendars for September 1-10, when the Permian Basin Fair and Expo returns for its 47th year. This iconic event, deeply woven into our community fabric, celebrates the unique blend of entertainment, western lifestyle, and creative arts that defines the Permian Basin. With an array of rides and games at its heart, the fair’s midway is a delight for the young and young-at-heart. Expect fantastic musical performers spanning genres from country to rock and everything in between. For ten days, immerse yourself in the rich traditions of the Permian Basin Fair and Expo while making memories with friends and family. Dive into Fun at the WOW Water Circus - Odessa Fall Festival Next, chart a course for McKinney Park in Odessa for the WOW Water Circus, the newest feature at the Odessa Fall Festival. This nautical extravaganza offers a whirlwind of under-the-sea adventures featuring aquatic mermaid aerialists, amphibious acrobats, and fishy jugglers. You'll also get the chance to aid a castaway pirate clown adrift center stage. A journey both above and below the surface, the WOW Water Circus is sure to be a splash hit with kids and adults alike. Honor Heroes at the First Responders Appreciation Day Last but certainly not least, join in the 7th Annual First Responders Appreciation Day. This event held at the American Legion in Midland is a heartwarming celebration of our local first responders and their families. With family-friendly games, live music, activities, food plates, silent auctions, and raffles, it's a fun-filled day for a worthy cause. Don't forget the dunk tank and water slide! Explore Midland's Fall Events with Rogers Lincoln Navigating through these fantastic events will be a pleasure in your new Lincoln from Rogers Lincoln. With our range of luxury new Lincoln models and certified pre-owned vehicles, you'll experience Midland's fall events like never before. We invite you to explore our selection and enjoy the fall season with a ride that matches your style and elegance. Experience the luxury that is synonymous with Lincoln at Rogers Lincoln, your trusted Midland dealership.