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As the West Texas winter dust settles, it’s time to refresh your Lincoln SUV for the spring season. A clean, well-maintained vehicle isn’t just about aesthetics—it enhances comfort, protects your investment, and ensures every drive around Midland is as luxurious as the first. Here’s how you can give your Lincoln the spring refresh it deserves. Deep Clean the Interior for a Fresh Start Your Lincoln’s refined interior, from premium leather seats to high-tech infotainment, deserves special attention after months of tracking in dust and debris. Start by removing any clutter and vacuuming every crevice, including under the seats and in cup holders. Use a leather conditioner to preserve the softness and durability of your seats, and don’t forget to wipe down the dashboard with a microfiber cloth to keep it looking sleek. If your Lincoln Navigator or Aviator features the available Revel® audio system, ensure the speaker grilles are dust-free to maintain crisp, high-quality sound. And for those with the panoramic Vista Roof®, clean the glass panels inside and out to enjoy unobstructed views of Midland’s blue skies. Restore That Showroom Shine West Texas roads can be tough on your SUV’s exterior, leaving behind layers of dust and grime. The best way to protect your Lincoln’s pristine finish is to thoroughly wash it with pH-balanced car soap. Pay close attention to the grille, wheel wells, and door jambs, where dirt tends to accumulate. Once clean, apply a high-quality wax to protect your vehicle’s paint from the intense Texas sun. If you drive a Lincoln Corsair or Nautilus with a hands-free liftgate, take a moment to clean the rear sensor to ensure it continues to function smoothly. Refresh the Air Inside Your Cabin Spring is the perfect time to replace your Lincoln’s cabin air filter, especially if you’ve been driving through dusty conditions. A new filter improves air quality and ensures that your climate control system delivers fresh, clean air every time you drive. Enhance your SUV’s luxurious atmosphere by using a subtle, high-end air freshener or lightly spritzing the interior with a fabric refresher. If your Lincoln is equipped with ambient lighting, select a soft spring hue like blue or green to create a fresh and inviting cabin experience. Check Your Tires and Wheels Lincoln SUVs like the Aviator and Navigator are designed for smooth, confident rides, but winter driving can take a toll on your tires. Check for uneven wear, proper tread depth, and correct inflation levels. This not only improves fuel efficiency but also enhances safety as temperatures rise. While cleaning your wheels, remove any brake dust buildup and inspect the rims for signs of curb damage. A clean set of wheels adds to your SUV’s overall polished look and ensures you’re ready for every spring drive, whether you’re heading to Momentum Bank Ballpark or exploring the Texas countryside. Inspect Under the Hood Spring is an excellent time to check under the hood for any signs of wear or leaks. Inspect fluid levels, including engine oil, coolant, brake fluid, and windshield washer fluid, topping them off as needed. Your Lincoln’s advanced powertrain deserves regular attention to maintain peak performance. If you’re due for an oil change or service, schedule an appointment with Rogers Lincoln in Midland to ensure your SUV is ready for spring adventures. Our expert technicians will inspect your vehicle and keep it running smoothly, so you can focus on enjoying every journey. Drive Into Spring With a Fresh Lincoln A well-maintained Lincoln SUV isn’t just a mode of transportation—it’s an experience. You’ll enjoy every drive in ultimate comfort and style by giving your vehicle the care it deserves. Whether you’re navigating Midland’s streets or heading out on a weekend getaway, your Lincoln will be ready for wherever the season takes you. Visit our Midland Lincoln dealer for professional detailing, maintenance, or service. Let’s get your Lincoln looking and performing at its best this spring!

Winter is here, and with it comes the need to prepare your Lincoln for the season's unique challenges. Winter weather, icy windshields, and freezing temperatures can take a toll on your vehicle if it’s not properly maintained. But with the right care, your Lincoln will continue to provide the smooth, luxurious ride you love, no matter what the weather brings. At Rogers Lincoln, we’re here to help you confidently navigate winter. Our certified Lincoln service center offers expert maintenance, repairs, and OEM parts to keep your vehicle in peak condition. Follow these essential winter service tips to ensure your Lincoln stays reliable, safe, and ready for every adventure this season. 1. Switch to Winter Tires Winter tires are designed with deeper treads and specialized rubber compounds that provide better traction on snow and ice. This enhances your vehicle's grip and stability during adverse weather conditions. 2. Check Your Battery Cold temperatures can reduce a battery's efficiency. It's advisable to have your battery tested to ensure it's operating at optimal capacity, preventing unexpected breakdowns during winter. 3. Inspect and Replace Wiper Blades Clear visibility is crucial during winter. To effectively remove snow and ice from your windshield, replace worn wiper blades and fill the washer reservoir with winter-grade fluid. 4. Monitor Fluid Levels Ensure all essential fluids are at appropriate levels: Antifreeze/Coolant: Maintains engine temperature and prevents freezing. Oil: Consider using winter-grade oil that flows better in cold temperatures. Brake Fluid: Essential for responsive braking. 5. Examine Brakes Winter roads can be slippery, making fully functional brakes vital. Have your brake system inspected to ensure all components are in good condition. 6. Test the Heating System A properly functioning heating system ensures comfort and safety by preventing windows from fogging. Have it checked to confirm it's working efficiently? 7. Prepare an Emergency Kit Equip your vehicle with essential items such as an ice scraper, flashlight, blankets, and non-perishable snacks to be prepared for any unforeseen situations during winter travels. 8. Inspect Tire Pressure Cold weather can cause tire pressure to drop, affecting handling and fuel efficiency. Regularly check and maintain the recommended tire pressure throughout the winter months. Prepare for Winter at Rogers Lincoln Winter driving doesn’t have to be stressful when your Lincoln is ready to handle the elements. By following these tips, you can keep your vehicle performing its best while staying safe on the road. Whether it’s replacing your tires, inspecting your brakes, or ensuring your fluids are topped off, Rogers Lincoln is your trusted partner for winter car care. Schedule Your Winter Service Today Don’t let winter weather catch you off guard. Schedule a comprehensive winter service appointment with our certified Lincoln technicians today. With our expertise and genuine OEM parts, you can trust that your Lincoln is in good hands. Call us or visit our certified Lincoln service center in Midland to book your appointment and enjoy worry-free driving all season long. Let us help you keep your Lincoln running like new, no matter how cold it gets!

Lincoln owners in Midland, TX know that driving a luxury vehicle is an experience to be savored. From cruising along Loop 250 to taking the family for a day out at Hogan Park, your Lincoln ensures you ride in style and comfort. To maintain your vehicle's peak performance and uphold its impeccable reputation, trust Rogers Lincoln for all your service needs. Let’s take a look at the exceptional services we offer, including complimentary pickup, delivery, and a loaner Lincoln, as well as Lincoln Priority Service and Lincoln Priority Service Plus. more Complimentary Pickup, Delivery, and a Loaner Lincoln At Rogers Lincoln, we understand that your time is valuable. That's why we go above and beyond to make your vehicle service experience as convenient and seamless as possible. When you schedule a service appointment with us, factory warrantied vehicles will receive complimentary pickup and delivery right from your home or office.* Plus, you won't have to put your life on hold while your Lincoln is in the shop – we'll provide you with a loaner Lincoln to keep you moving around Midland with ease.** Whether you need to drop the kids off at Midland High School or pick up groceries from H-E-B, our loaner Lincoln ensures that your day continues uninterrupted. Lincoln Priority Service At Rogers Lincoln, we strive to provide efficient, top-quality service for every customer. With Lincoln Priority Service, you can expect a quick oil change that will have you back on the road in no time. Our certified technicians will perform a multi-point inspection, checking your vehicle's critical components to ensure optimal performance as you navigate the busy streets of Midland. We also offer complimentary car washes and fluid top-offs to keep your Lincoln looking and running its best. Lincoln Priority Service Plus For those who demand an even more elevated service experience, Rogers Lincoln offers Lincoln Priority Service Plus. This premium service package provides all the benefits of Lincoln Priority Service, along with additional perks to enhance your ownership experience. Lincoln Priority Service Plus includes changing out the engine and cabin air filters as well as replacing your wiper blades, ensuring that you receive the attention you and your Lincoln deserve. Rogers Lincoln is committed to providing exceptional vehicle service to Lincoln owners in Midland, TX. We strive to create an unparalleled service experience for our customers. As you travel through Midland, trust Rogers Lincoln to keep your vehicle in top condition. Schedule your next service appointment with us today and discover the Rogers Lincoln difference. *Lincoln Pickup & Delivery is valid for owners of 2017 and newer model-year Lincoln vehicles. Service is available for retail and warranty repairs. Mileage limitations may apply. See your dealer for details. Lincoln reserves the right to change the program at any time without obligation. **Rental vehicles available to factory warrantied customers and based on availability.

Your Lincoln SUV is the family’s home away from home, and that includes all members of the family, even the ones with four legs. When it’s time to take your favorite furry friend for a drive, Rogers Lincoln has some tips. You want fido to enjoy the luxury of a Lincoln with the rest of the family while keeping your cabin in top shape. Here are a few ways to ensure everyone is adequately taken care of. more Safety Safety is the number one priority for all members of the family, and your dog is no exception. It is safest to have your dog ride in the backseat for two main reasons. First, front seat airbags aren’t designed with dogs in mind, and second, admit it: that cute little guy can be distracting. Ideally, securing your dog in a crate in the backseat is the best option, with the crate firmly attached to the seat. You can easily place food and water inside the crate and it helps to keep things tidy. The roomy interior of a Lincoln should be able to handle some pretty big crates. Should your breed be too large to accommodate a crate, there are now dog-friendly seat belts you can buy that work with most vehicles. These help ensure Rover will be well secured for the trip. You can even have them custom-made to fit your dog perfectly. Keeping Clean Keeping that quiet, comfortable Lincoln cabin clean is the next step. We recommend waterproof seat covers and all-weather mats if your dog is not able to use a crate. They remain a good backup even with a crate, should a water dish tip over or any number of other accidental spills escape. The best way to ensure you don’t have any major cleanup issues is to ensure you’re stopping regularly to let your dog out to stretch and take care of any “business” before returning to the road. By ensuring they’re calm and well-walked, you are less likely to need to worry. Finally, because you’ll never completely avoid any issues, have a small supply of car-friendly cleaning supplies handy. You’re going to have a few paw or nose prints to deal with, and the experts at Rogers Lincoln will be happy to recommend cleaning supplies that will work and not damage the fine interior of your SUV. Where will you be going with your dog? Let us know on Facebook. Bring the whole family in comfort and style with a visit to Rogers Lincoln. We’re your Permian Basin source of high-quality Lincoln and used vehicles, including rare finds and late-model luxury options. Indulge yourself: come see us if you’re anywhere in the Midland, Odessa, Stanton, Big Spring, Colorado City, Grandfalls, Gardendale, Pecos, Andrews, or Snyder area, to find your new wheels!

It’s even hotter than average this summer in Texas which means regular maintenance has never been more important. Your Lincoln is an important part of the family, and keeping it in great shape requires regular attention. The experts at Rogers Lincoln can help make sure it stays in top condition with all the required regular maintenance. Let’s take a look at why it’s important to stay on top of it. more Your Lincoln is a precision luxury vehicle, and there’s no more important part than the engine. That engine needs a reserve of oil to function smoothly. Engines have always been the most complex component of a vehicle, and a modern Lincoln engine is an advanced machine designed to the highest standards. Thousands of parts inside need oil to provide proper lubrication and ensure they function properly. What does the oil do? When running, your engine generates heat. You can feel the warmth on the hood after a long trip. Heat causes wear and tear on the engine components, and that big Texas summer sun only complicates matters. Oil cools your engine down, keeping the parts safe from the heat that would otherwise cause them to break down. Poorly lubricated parts create additional heat from friction, only making matters worse. That’s why oil is important, but why is it important to change your oil regularly? That’s because oil breaks down over time, becoming thick and dirty. This is a natural process and there’s nothing you can do to avoid it. Dirty oil introduces impurities to the engine components, degrading them in a manner similar to the heat we talked about above. You need to regularly change your oil to ensure it’s doing the best job possible. The benefits of regular oil changes are many. A key advantage, especially these days: it helps to make sure you’re getting maximum gas mileage. Engines with poor oil have to work harder and use more gas. If you don’t keep your oil in top shape, you could be paying more in the long run at the pump. The other long-term benefit is keeping your Lincoln around for years to come. Staying on top of your oil changes means your vehicle’s important parts are kept safe and effective. The Lincoln service experts at Rogers Lincoln are here to help you keep your oil, fluid, and filters in top shape. You can schedule a maintenance appointment from the comfort of your home anytime. Our experts will ensure your Lincoln has the recommended oil and fluids and replace any filters to make sure that Midland heat isn’t taking a toll. Don’t wait, get your Lincoln checked today. Looking for a Lincoln? Visit Rogers Lincoln in Midland to get a great trade and add a little luxury to your life. We’re your Permian Basin source of high-quality Lincoln and used vehicles, including rare finds and late-model luxury options. Indulge yourself: come see us if you’re anywhere in the Midland, Odessa, Stanton, Big Spring, Colorado City, Grandfalls, Gardendale, Pecos, Andrews, or Snyder area, to find your new wheels!

Cooler temperatures are back in the Permian Basin. Modern cars and SUVs do not require extensive winterization, but there are a few simple steps you can take to ensure yours runs well in the cold to keep you and your family safe. Rogers Lincoln has a winterization checklist to make things even easier for you. more Check the battery. Cold weather is tough on your vehicle’s battery. Check and clean up areas of corrosion on connections and posts. Consider running a battery load test on batteries more than five years old. Change the windshield wiper blades and refill your wiper fluid. Working windshield wipers and a solid supply of wiper fluid help ensure clear sightlines. Replace frayed or worn wipers and top up your wiper fluid tank with a lower-freezing temperature fluid. Consider winter tires. Winter tires are made of a softer rubber than all-season tires which allows them to retain flexibility in the bitterest of cold and have channels and grooves designed to grip into snow and ice. Winter tires improve safety at temperatures below 44°. Check the tire pressure. Cold weather causes air pressure in your tires to drop. A properly inflated tire ensures the best traction essential for driving in wintry conditions. Examine the four-wheel drive. Working correctly, Four-wheel drive can provide better traction when driving on snowy and icy roads. Have it examined by a mechanic before winter weather sets in to ensure the system engages smoothly and that transmission and gear fluids are at their correct levels. Verify the antifreeze mixture. The ratio of antifreeze to water in your radiator should be about 1:1 to prevent the coolant in your radiator from freezing. To check the composition of your radiator’s fluid, pick-up an inexpensive anti-freeze tester at an auto parts store. Adjust engine oil viscosity. In the winter, your engine will run more effectively with a thinner engine oil. Check your owner’s manual for information on proper viscosity levels for colder temperatures. Check belts and hoses. Cold temperatures can weaken the belts and hoses that help make your engine run; examine them for cracks and wear and replace worn parts. Stock emergency supplies. You never know when you’ll need them so be prepared by having your vehicle ready with emergency supplies. These include a blanket, water, new flashlight batteries, and booster cables. Keep you and your family safe this winter by ensuring your vehicle is at its best in the cold weather. We are happy to help; for expert Lincoln service, and thoughtful client care, choose Rogers Lincoln. We’re your source for high-quality Lincoln and used vehicles in the Permian Basin. If you’d like to add a little more luxury to your life, we have the Lincoln you’re looking for. We also carry a wide selection of high-quality pre-owned vehicles, including rare finds and late-model luxury. Come see us if you’re anywhere in the Midland, Odessa, Stanton, Big Spring, Colorado City, Grandfalls, Gardendale, Pecos, Andrews, or Snyder area, and find your new ride!

rn At Rogers Lincoln, our commitment to customer service is second to none and extends from the front door of our showroom to our automotive service facility. The expert advisors and technicians at Rogers Lincoln are highly motivated to bring out the best of your Lincoln and keep it at peak performance. That level of expertise and dedication is why our team of specialist technicians – Lincoln-trained and Lincoln-certified – has built a following of Lincoln owners in West Texas, not just in Midland, but also in Lamesa, Big Spring, Odessa, and beyond. Who would dream of having their Lincoln serviced anywhere but at Rogers Lincoln? That is why we think you should bring your Lincoln to Rogers Lincoln for all of its servicing requirements. more Our clients have busy schedules and high expectations and put faith in Rogers Lincoln that we will service their vehicle and care for it as though it were our own. And it is true, we love to pamper the Lincolns in our service facility as well as their owners through attentive, prompt, and gentle service and repair. Bring us your Lincoln Corsair, Lincoln Aviator, Lincoln Nautilus, and Lincoln Navigator and we will help you get the most from every mile. The advisors and service technicians at Rogers Lincoln have a profound knowledge of every Lincoln model and use only OEM parts – parts identical to those used to assemble your vehicle. At Rogers Lincoln, we strive to surpass our own standards of excellence in client care. Our service amenities include easy online scheduling, complimentary pickup, and delivery, as well as Lincoln Priority Service. To save on scheduled Lincoln maintenance, see our latest service coupons. We strive to make your experience with Rogers Lincoln a good one for the life of your new Lincoln. Our team of service advisors, technicians, and parts specialists are here to provide exceptional service in a timely manner. From oil changes to transmission replacements, we are dedicated to maintaining top-tier customer service, for both new and pre-owned Lincoln owners in Midland and throughout West Texas. For expert Lincoln service and repair, and thoughtful client care, choose Rogers Lincoln. We’re your source for high-quality Lincoln and used vehicles in the Permian Basin. If you’d like to add a little more luxury to your life, we have the Lincoln you’re looking for. We also carry a wide selection of high-quality pre-owned vehicles, including rare finds and late-model luxury. Come see us if you’re anywhere in the Midland, Odessa, Stanton, Big Spring, Colorado City, Grandfalls, Gardendale, Pecos, Andrews, or Snyder area, and find your new ride!

At Rogers Lincoln, we believe that the luxury ownership experience should extend far beyond your daily drive. Keeping up with your vehicle maintenance should be a smooth, convenient, and refreshing experience, and that’s why we offer Lincoln Priority Service. This premium service package is tailored to keep your Lincoln running at its best for years to come. We take care of everything, so you can spend less time at the service center and more time living your best life. Your comfort, happiness, and safety are always our top priorities. That’s the Lincoln Way. more Lincoln Priority Service is a comprehensive maintenance package that includes everything you need to keep moving forward. First, our Lincoln-certified technicians will replace your oil and filter, as well as reset the Intelligent Oil Life Monitor. We’ll also rotate, inspect, and pressure check your tires. We then inspect both your brake system and test your battery condition. We’ll perform a filter check, visually inspect the belts and hoses, and inspect and adjust fluid levels. Finally, we ensure your Lincoln is both running and looking its best with an exterior car wash. Upgrade to Lincoln Priority Service Plus and we’ll also change the engine and cabin air filters, as well as the windshield wiper blades. This process is designed to be as convenient as possible for you, so we also offer Lincoln loaner vehicles so you never have to wait while your vehicle is in the service center. If you’d like to experience true luxury service, come see us at Rogers Lincoln! We’re your source for high-quality Lincoln vehicles in the Permian Basin. If you’d like to add a little more luxury to your life, we have the Lincoln you’re looking for. We also carry a wide selection of high-quality pre-owned vehicles, including rare finds and late-model luxury. Our advanced service center is staffed by factory-trained technicians ready to keep your vehicle running like new. Come see us if you’re anywhere in the Midland, Odessa, Stanton, Big Spring, Colorado City, Grandfalls, Gardendale, Pecos, Andrews, or Snyder area, and find your new ride!