Lincoln Looks to Redefine the Ultimate Luxury Vehicle

Paying homage to the past, while looking towards the future, Lincoln sets to unveil their latest luxury concept vehicle in the all-new Model L100 Concept. Developed as part of Lincoln’s 100th anniversary celebration, the L100 Concept car is breaking the boundaries of what customers expect to come from Lincoln. So, whether you’re looking for a style compact SUV, or a full-size SUV big enough for the whole family, Rogers Lincoln in Midland is your hometown dealer for a great selection of new 2023 Lincoln vehicles.  

Technology of the Future

Aside from being a visual masterpiece, the Model L100 Concept car contains a plethora of leading-edge automotive technology. Using top-of-the-line battery technologies, the Model L100 would be almost 100% autonomous, as well as highly energy efficient. Lincoln’s concept car will also house state-of-the-art, interactive infotainment and navigation controlled by an elegant, jewel-style joystick.  

The Look of Luxury

Sleek and aerodynamic, the Model L100 Concept sits relatively low to the ground for a tail-down, relaxed look. Additionally, the glass roof hinges in reverse to give a futuristic and luxurious appearance. On the interior, the Model L100 was imagined with amethyst as well as the use of animal-free fabrics and luxury alternatives. 

A Nod to the Past

Celebrating brand heritage, the Model L100 Concept gathers its namesake from the original Model L that was released in 1922. Aside from the name, the greyhound hood ornament comes straight from the original model unveiled a century ago. Lastly, the original 1922 Model L was heralded as an engineering masterpiece, and L100 is certainly a comparable feat. 

Experience Luxury at Rogers Lincoln

While concept cars like the Lincoln Model L100 are not intended for mass production, they do offer insight into a brand’s direction, and how they see the next 25, 50, or even 100 years. At Rogers Lincoln in Midland, we’re proud to offer our friends and neighbors a quality selection of luxurious new 2023 Lincolns. Whether you’re looking for new, pre-owned, or certified pre-owned Lincolns, Rogers Lincoln in Midland is Always the Right Choice. 

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