Lincoln Luxury, Now Within Reach: Discover the New Era of SUVs in Midland When you think of luxury vehicles in Midland, Texas, the first name that likely comes to mind is Lincoln. A brand once synonymous with traditional American luxury has undergone a remarkable transformation in recent years, shifting toward a fresh, more contemporary vision. […]

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If you’ve been around Midland, TX long enough, you know the roads here demand a vehicle that’s not just about luxury but also serious performance. Enter the 2025 Lincoln Navigator — a full-size SUV that effortlessly blends raw power with a smooth, commanding ride. This isn’t just a vehicle to get you from point A […]

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As the West Texas winter dust settles, it’s time to refresh your Lincoln SUV for the spring season. A clean, well-maintained vehicle isn’t just about aesthetics—it enhances comfort, protects your investment, and ensures every drive around Midland is as luxurious as the first. Here’s how you can give your Lincoln the spring refresh it deserves. […]

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If you’re looking for the ultimate combination of luxury, technology, and performance, the 2025 Lincoln Navigator is about to take things to a whole new level. As one of the most anticipated luxury SUVs of the year, it’s bringing fresh styling, cutting-edge tech, and even more comfort to the table. Whether you’re a longtime Lincoln […]

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The holiday season is the perfect time to treat yourself—or a fellow Lincoln enthusiast—to accessories that enhance your driving experience. Lincoln’s thoughtfully designed accessories bring luxury, comfort, and practicality to your vehicle. Check out some of the best Lincoln accessories you can gift to your favorite Lincoln owner this holiday season.  Create a Sensory Oasis: […]

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The 2025 Lincoln line-up brings exciting updates across the board, from enhanced technology to refined design elements. Whether you’re considering the Corsair, Nautilus, Aviator, or the flagship Navigator, each model has received thoughtful improvements over the 2024 versions. Here’s a breakdown of what Midland drivers can expect from each model in the 2025 Lincoln line-up. […]

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Upgrading to the 2025 Lincoln models brings an exciting array of enhancements across the lineup. Each vehicle has been thoughtfully updated from the 2024 versions to deliver an even more luxurious and technologically advanced driving experience. Here’s a closer look at what each of the four models—Navigator, Aviator, Nautilus, and Corsair—offers for 2025. 2025 Lincoln […]

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In an exciting leap forward for in-cabin luxury, the all-new 2024 Lincoln Nautilus introduces Lincoln’s expanded Digital Scent collection, designed to create an unparalleled sensory experience for drivers and passengers alike. This innovative feature underscores Lincoln’s commitment to personalization and wellness, allowing Rogers Lincoln customers in Midland, TX, to customize their journeys with specially curated […]

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The Lincoln Town Car: A Glimpse into the Golden Years of Luxury The Lincoln Town Car is more than just a vehicle; it is an emblem of American class and luxury, paraded through the decades as the limousine of choice from the red carpets of Hollywood to the scenic streets of Midland. Every significant event […]

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If you’re in the market for a used Lincoln SUV in Texas, you’re in luck – Rogers Lincoln has a huge selection to choose from. But buying a used vehicle can be a bit of a challenge, especially if you’re not sure what to look for. With that in mind, here are some tips for […]

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