Summer is upon us, and Midland, TX, is buzzing with exciting events and activities for all ages. Whether you’re a long-time resident or just visiting, there’s something for everyone to enjoy. Here’s a list of some of the must-attend summer events in and around Midland:
1. Summer Mummers at Yucca Theatre
The Summer Mummers have been a cherished tradition in Midland since 1949. Held at the historic Yucca Theatre, this lively melodrama and olio show promises a night of laughs, boos, and hisses. Running from June to September, this event is perfect for a fun-filled evening with family and friends.
2. Tall City Blues Fest
Music lovers, mark your calendars for the Tall City Blues Fest, West Texas’ largest blues music festival. Held annually in late July, this event features top-notch blues musicians, local food vendors, and a fantastic atmosphere. It’s a great way to spend a summer weekend immersed in soulful tunes.
3. Midland County Fair
The Midland County Fair is a beloved annual event that takes place in late August. From thrilling rides and delicious fair food to livestock shows and live entertainment, the fair offers endless fun for visitors of all ages. Don’t miss out on the rodeo events and the chance to experience a slice of classic Texas culture.

4. Star Parties at the Blakemore Planetarium
For a more relaxed and educational outing, head over to the Blakemore Planetarium at the Museum of the Southwest for their Star Parties. These events, held on select Friday nights throughout the summer, allow you to gaze at the stars through high-powered telescopes and learn about the wonders of the night sky from expert astronomers.
5. Midland RockHounds Games at Momentum Bank Ballpark
Catch a Midland RockHounds game at the Momentum Bank Ballpark. The RockHounds, Midland’s minor league baseball team, offers an affordable and entertaining outing for the whole family. Enjoy the thrill of the game, special promotions, and fireworks nights throughout the summer season.
6. Summer Sunday Lawn Concerts
Every Sunday evening in June and July, the Museum of the Southwest hosts free concerts on their front lawn. These Summer Sunday Lawn Concerts feature a variety of musical genres, from jazz and country to rock and classical. Pack a picnic, bring a blanket, and enjoy a relaxing evening of music under the West Texas sky.
Enjoy Summer Events in Style with a New Lincoln from Rogers Lincoln
As you explore all the fantastic summer events Midland has to offer, why not do it in style? A new Lincoln from Rogers Lincoln ensures you travel in comfort and luxury. With advanced technology, superior performance, and elegant design, a Lincoln vehicle is perfect for making the most of your summer adventures.
Visit us at Rogers Lincoln in Midland, TX, to test drive the latest models and find the perfect vehicle for your needs. Our friendly team is here to help you every step of the way. Make this summer unforgettable with a new Lincoln. We look forward to seeing you soon!
In an exciting leap forward for in-cabin luxury, the all-new 2024 Lincoln Nautilus introduces Lincoln’s expanded Digital Scent collection, designed to create an unparalleled sensory experience for drivers and passengers alike. This innovative feature underscores Lincoln’s commitment to personalization and wellness, allowing Rogers Lincoln customers in Midland, TX, to customize their journeys with specially curated fragrances.
A Scent for Every Journey
The Digital Scent collection offers seven unique fragrances, each developed by expert perfumiers in collaboration with Lincoln designers, ensuring a range of options to suit any mood or preference. Initial offerings include Mystic Forest, Ozonic Azure, and Violet Cashmere, with newcomers like Cloud Balsam and Twilight Embers enriching the selection. Whether you’re navigating the bustling streets of Midland or taking a scenic drive to nearby Odessa or Big Spring, these scents add a layer of tranquility and sophistication to your journey.

Personalized Aromatherapy on the Go
Lincoln recognizes the powerful impact of scent on mood, memory, and overall well-being. The Digital Scent feature, controlled via the vehicle’s center stack touchscreen, allows drivers to select their preferred fragrance and adjust the intensity, ensuring a personalized in-vehicle sanctuary. With options ranging from the earthy notes of Mystic Forest to the refreshing blend of Serene Seashore, drivers can tailor their environment to enhance relaxation and rejuvenation during every drive.
Designed with You in Mind
The integration of Digital Scent with the Lincoln Digital Experience platform ensures a seamless, customizable driving experience. Drivers can create profiles for scent dispersion, making it easy to switch between preferences for different occasions—whether you’re picking up clients from Midland International Air & Space Port or enjoying a weekend getaway. The separate diffusion system from the center console, independent of the heating and cooling systems, offers flexibility to enjoy these fragrances without altering the cabin’s temperature.

Embrace the Future of Driving with Rogers Lincoln
At Rogers Lincoln in Midland, TX, we’re thrilled to offer the innovative 2024 Lincoln Nautilus, complete with the groundbreaking Digital Scent feature. This addition to Lincoln’s suite of luxury amenities highlights our commitment to providing a driving experience that caters to every sense. As we continue to serve the communities of Midland, Odessa, Big Spring, and beyond, we invite you to discover how Lincoln’s advanced features, including Digital Scents, can transform your daily drives into journeys of relaxation and luxury.
Our motto, “always the right choice,” embodies our dedication to exceptional customer service and our passion for delivering vehicles that exceed expectations. Visit us to explore our selection of new and used Lincolns and experience firsthand the difference that Lincoln’s Digital Scents can make in your driving experience.
Imagine cruising along Loop 250, effortlessly gliding past the iconic Wagner Noël Performing Arts Center, all while experiencing the pinnacle of automotive innovation and luxury. This isn’t just a daydream for Lincoln drivers in Midland, Texas—it’s a reality, thanks to Lincoln BlueCruise hands-free highway driving technology. At Rogers Lincoln, we’re excited to introduce this revolutionary feature to our customers, offering a blend of safety, comfort, and technology that sets new standards in the automotive industry.
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Odessa, TX, a vibrant city just a short drive from Midland, offers an array of performing arts venues that promise enriching cultural experiences. For Rogers Lincoln customers, the journey to these destinations in a luxurious Lincoln adds an extra layer of enjoyment to the arts scene. Whether you’re navigating the streets of Midland in a sleek Lincoln Continental or exploring the broader horizons towards Odessa in a spacious Lincoln Nautilus, the drive itself becomes part of the experience. Let’s explore some of Odessa’s most notable performing arts venues, all easily accessible in the comfort and elegance of a Lincoln.
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In the heart of West Texas lies a remarkable and unexpected treasure – the Permian Basin Stonehenge. Situated at the University of Texas of the Permian Basin in Odessa, this near-full-size replica of the iconic Stonehenge is a testament to human ingenuity and a must-visit local landmark. Just as this Stonehenge stands as a symbol of timelessness and creativity, so too do the luxury vehicles at Rogers Lincoln in Midland embody innovation and elegance.
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Winter in the Midland-Odessa area brings its own charm, offering serene landscapes and cozy destinations perfect for a seasonal getaway. Exploring these winter wonders becomes an experience in itself when you’re behind the wheel of a luxurious Lincoln from Rogers Lincoln.
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Discovering the allure of a Lincoln luxury SUV has never been more attainable in Midland and Odessa than through the Certified Pre-Owned (CPO) program at Rogers Lincoln. For those with discerning taste but a keen eye for value, the Lincoln Certified Pre-Owned vehicles offer an unmatched combination of luxury and assurance.
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As the holiday season approaches, Midland and Odessa come alive with the spirit of joy, celebration, and community togetherness. As you plan your festive outings, consider driving in style and comfort with a new Lincoln luxury SUV from Rogers Lincoln. Whether it’s to a grand parade or an elegant ballet performance, arrive in an SUV that matches the grandeur of the occasion. Here’s a glimpse of what awaits you in our cities this holiday season.
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The Lincoln Town Car: A Glimpse into the Golden Years of Luxury
The Lincoln Town Car is more than just a vehicle; it is an emblem of American class and luxury, paraded through the decades as the limousine of choice from the red carpets of Hollywood to the scenic streets of Midland. Every significant event – weddings, proms, funerals – if it demanded opulence, the Lincoln Town Car was the go-to.
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As the golden hues of autumn drape the city and cooler temperatures prevail, the excitement at Rogers Lincoln is palpable. What better way to cruise through Midland-Odessa’s scenic roads than in the plush comfort of a new Lincoln? To get you into the festive spirit, we’ve rounded up a couple of must-visit fall and Halloween events to explore in your Lincoln.
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